

PR CONSULTING
NEW YORK
PARIS
PR CONSULTING
NEW YORK
PARIS
PR CONSULTING
NEW YORK
PARIS
Founded in 1997 in New York, PR Consulting represents a range of global clients across Fashion, Beauty, Retail, Lifestyle and Hospitality. From stewarding legacy brands to developing emerging talent, the agency takes a curated and tailored approach to create and connect meaningful moments for lasting impact.
From brand positioning work, small and large scale events, talent management, affiliate and paid media campaigns and executive positioning, PR Consulting is a full service agency with a garnered reputation for delivering seamless client experiences.
PIERRE ROUGIER
president + founder
PIERRE ROUGIER
president + founder
PIERRE ROUGIER
president + founder
SYLVIE PICQUET-DAMESME
PARTNER + founder
SYLVIE PICQUET-DAMESME
PARTNER + founder
SYLVIE PICQUET-DAMESME
PARTNER + founder
NATHALIE OURS
PARTNER (PARIS)
NATHALIE OURS
PARTNER (PARIS)
NATHALIE OURS
PARTNER (PARIS)
SERVICES
SERVICES
BRAND STRATEGY
Media Relations & Communications Strategy
Digital Marketing & Influencer Relations
Events & Presentations
Brand Partnerships
Industry CONSULTATION & Competitive Analysis
BRAND STRATEGY
Media Relations & Communications Strategy
Digital Marketing & Influencer Relations
Events & Presentations
Brand Partnerships
Industry CONSULTATION & Competitive Analysis
INDUSTRIES
INDUSTRIES
ART & DESIGN
Beauty
Contemporary
Culinary
CULTURE
Fashion
Hospitality
Lifestyle
Retail
ART & DESIGN
Beauty
Contemporary
Culinary
CULTURE
Fashion
Hospitality
Lifestyle
Retail


Adidas
Adidas
PR Consulting has acted as the Global PR Agency of Record for the adidas Originals brand since 2016, leading in the development and implementation of strategies across the brand’s lifestyle arm, key global designer collaborations including Y-3, Gucci, Balenciaga, Prada, Willy Chavarria, Avavav, and Grace Wales Bonner, and key partnerships with talent including Beyoncé’s Ivy Park, Bad Bunny, amongst others.
PR Consulting has acted as the Global PR Agency of Record for the adidas Originals brand since 2016, leading in the development and implementation of strategies across the brand’s lifestyle arm, key global designer collaborations including Y-3, Gucci, Balenciaga, Prada, Willy Chavarria, Avavav, and Grace Wales Bonner, and key partnerships with talent including Beyoncé’s Ivy Park, Bad Bunny, amongst others.
PR Consulting has acted as the Global PR Agency of Record for the adidas Originals brand since 2016, leading in the development and implementation of strategies across the brand’s lifestyle arm, key global designer collaborations including Y-3, Gucci, Balenciaga, Prada, Willy Chavarria, Avavav, and Grace Wales Bonner, and key partnerships with talent including Beyoncé’s Ivy Park, Bad Bunny, amongst others.


ALAÏA
ALAÏA
PR Consulting has acted as the US Agency of Record for ALAÏA since 2021, when Pieter Mulier took the helm as Creative Director. Working closely with the in-house team, PR Consulting has been an integral partner in shaping the profile of the Maison as it reaches new audiences to become a household name in America; this partnership has included a strategic approach to relationships and features with the American press, the support of key collections, collaborations and the return of the US ALAÏA standalone stores, celebrity dressing as well as initiatives such as the NYFW show at the Guggenheim in September 2024.
PR Consulting has acted as the US Agency of Record for ALAÏA since 2021, when Pieter Mulier took the helm as Creative Director. Working closely with the in-house team, PR Consulting has been an integral partner in shaping the profile of the Maison as it reaches new audiences to become a household name in America; this partnership has included a strategic approach to relationships and features with the American press, the support of key collections, collaborations and the return of the US ALAÏA standalone stores, celebrity dressing as well as initiatives such as the NYFW show at the Guggenheim in September 2024.
PR Consulting has acted as the US Agency of Record for ALAÏA since 2021, when Pieter Mulier took the helm as Creative Director. Working closely with the in-house team, PR Consulting has been an integral partner in shaping the profile of the Maison as it reaches new audiences to become a household name in America; this partnership has included a strategic approach to relationships and features with the American press, the support of key collections, collaborations and the return of the US ALAÏA standalone stores, celebrity dressing as well as initiatives such as the NYFW show at the Guggenheim in September 2024.


Auralee
Auralee
PR Consulting has acted as the European Agency of Record for Auralee since 2019, when the brand began showing as part of Men’s Paris Fashion Week. During this time, Auralee has moved from being known mostly in Japan to growing its presence in Europe and beyond. PR Consulting has helped to manage this growth to see it quietly but successfully make an impact amidst the noise of the Paris Fashion Week Calendar.
PR Consulting has acted as the European Agency of Record for Auralee since 2019, when the brand began showing as part of Men’s Paris Fashion Week. During this time, Auralee has moved from being known mostly in Japan to growing its presence in Europe and beyond. PR Consulting has helped to manage this growth to see it quietly but successfully make an impact amidst the noise of the Paris Fashion Week Calendar.
PR Consulting has acted as the European Agency of Record for Auralee since 2019, when the brand began showing as part of Men’s Paris Fashion Week. During this time, Auralee has moved from being known mostly in Japan to growing its presence in Europe and beyond. PR Consulting has helped to manage this growth to see it quietly but successfully make an impact amidst the noise of the Paris Fashion Week Calendar.


Hotel Chelsea
Hotel Chelsea
Regarded as one of the most iconic establishments in New York City, Hotel Chelsea re-opened in 2022. Hotel owners Sean MacPherson, Ira Drukier and Richard Born, who have also partnered on The Bowery, The Marlton, The Ludlow, The Jane and The Maritime, redesigned Hotel Chelsea with the aim to refresh the interiors while preserving the hotel’s original bohemian spirit.
PR Consulting has acted as the Agency of Record since 2021, when it was brought on ahead of the re-opening, and continues today to support the openings of all of the hotel’s F&B concepts as well as its spa. As a result of this partnership, Hotel Chelsea has been the setting of numerous high profile events, editorial photoshoots, and continuously garners interest from top tier media in both US and International markets.
Regarded as one of the most iconic establishments in New York City, Hotel Chelsea re-opened in 2022. Hotel owners Sean MacPherson, Ira Drukier and Richard Born, who have also partnered on The Bowery, The Marlton, The Ludlow, The Jane and The Maritime, redesigned Hotel Chelsea with the aim to refresh the interiors while preserving the hotel’s original bohemian spirit.
PR Consulting has acted as the Agency of Record since 2021, when it was brought on ahead of the re-opening, and continues today to support the openings of all of the hotel’s F&B concepts as well as its spa. As a result of this partnership, Hotel Chelsea has been the setting of numerous high profile events, editorial photoshoots, and continuously garners interest from top tier media in both US and International markets.
Regarded as one of the most iconic establishments in New York City, Hotel Chelsea re-opened in 2022. Hotel owners Sean MacPherson, Ira Drukier and Richard Born, who have also partnered on The Bowery, The Marlton, The Ludlow, The Jane and The Maritime, redesigned Hotel Chelsea with the aim to refresh the interiors while preserving the hotel’s original bohemian spirit.
PR Consulting has acted as the Agency of Record since 2021, when it was brought on ahead of the re-opening, and continues today to support the openings of all of the hotel’s F&B concepts as well as its spa. As a result of this partnership, Hotel Chelsea has been the setting of numerous high profile events, editorial photoshoots, and continuously garners interest from top tier media in both US and International markets.


Gap
Gap
PR Consulting has worked with Gap since the beginning of 2024, helping the brand amplify its resurgence as a classic American heritage brand. Overseeing the US media strategy and approach, PR Consulting has secured major brand features surrounding Gap’s campaigns and collaborations, alongside thoughtful profiles on Gap executives that support the success of the brand and look to its future.
PR Consulting has worked with Gap since the beginning of 2024, helping the brand amplify its resurgence as a classic American heritage brand. Overseeing the US media strategy and approach, PR Consulting has secured major brand features surrounding Gap’s campaigns and collaborations, alongside thoughtful profiles on Gap executives that support the success of the brand and look to its future.
PR Consulting has worked with Gap since the beginning of 2024, helping the brand amplify its resurgence as a classic American heritage brand. Overseeing the US media strategy and approach, PR Consulting has secured major brand features surrounding Gap’s campaigns and collaborations, alongside thoughtful profiles on Gap executives that support the success of the brand and look to its future.


LVMH Prize
LVMH Prize
PR Consulting has acted as the Global Agency of Record for the LVMH Prize since its launch in 2014. The prize, initiated by Delphine Arnault, has been an incubator for the new generation of fashion designers around the world Introducing talents such as Demna, Virgil Abloh, Jacquemus, to name but a few. Working closely with the LVMH prize team, PRC has managed an innovative global PR strategy for each edition of the Prize on print, digital and social media, with curated guest lists of top tier press, KOL, celebrities and influencers for the bi-annual cocktail events during Paris Fashion Week and the final of the prize.
PR Consulting has acted as the Global Agency of Record for the LVMH Prize since its launch in 2014. The prize, initiated by Delphine Arnault, has been an incubator for the new generation of fashion designers around the world Introducing talents such as Demna, Virgil Abloh, Jacquemus, to name but a few. Working closely with the LVMH prize team, PRC has managed an innovative global PR strategy for each edition of the Prize on print, digital and social media, with curated guest lists of top tier press, KOL, celebrities and influencers for the bi-annual cocktail events during Paris Fashion Week and the final of the prize.
PR Consulting has acted as the Global Agency of Record for the LVMH Prize since its launch in 2014. The prize, initiated by Delphine Arnault, has been an incubator for the new generation of fashion designers around the world Introducing talents such as Demna, Virgil Abloh, Jacquemus, to name but a few. Working closely with the LVMH prize team, PRC has managed an innovative global PR strategy for each edition of the Prize on print, digital and social media, with curated guest lists of top tier press, KOL, celebrities and influencers for the bi-annual cocktail events during Paris Fashion Week and the final of the prize.


MAD Paris
MAD Paris
The Musée des Arts Décoratifs is a museum dedicated to the exhibition and preservation of the decorative arts. Located at 107 Rue de Rivoli in the 1st arrondissement of Paris, the museum occupies the most north-western wing of the Louvre Palace, known as the Pavillon de Marsan. PR Consulting is the agency of record handling press communications for the museum in North America as well as overseeing the Annual Gala event.
The Musée des Arts Décoratifs is a museum dedicated to the exhibition and preservation of the decorative arts. Located at 107 Rue de Rivoli in the 1st arrondissement of Paris, the museum occupies the most north-western wing of the Louvre Palace, known as the Pavillon de Marsan. PR Consulting is the agency of record handling press communications for the museum in North America as well as overseeing the Annual Gala event.
The Musée des Arts Décoratifs is a museum dedicated to the exhibition and preservation of the decorative arts. Located at 107 Rue de Rivoli in the 1st arrondissement of Paris, the museum occupies the most north-western wing of the Louvre Palace, known as the Pavillon de Marsan. PR Consulting is the agency of record handling press communications for the museum in North America as well as overseeing the Annual Gala event.


ROKH
ROKH
PR Consulting has acted as the Global Agency of Record for ROKH since 2017, crafting and executing a tailored global communications strategy to support the brand’s international development. From the outset, PR Consulting played an integral role in shaping the brand’s visibility, supporting events and key moments such as being awarded the LVMH Special Prize in 2018, as well as leading strategic press campaigns around high-impact collaborations with ASICS, Converse, Canada Goose and H&M and spearheading the launch of ROKH’s menswear line in 2024.
PR Consulting has acted as the Global Agency of Record for ROKH since 2017, crafting and executing a tailored global communications strategy to support the brand’s international development. From the outset, PR Consulting played an integral role in shaping the brand’s visibility, supporting events and key moments such as being awarded the LVMH Special Prize in 2018, as well as leading strategic press campaigns around high-impact collaborations with ASICS, Converse, Canada Goose and H&M and spearheading the launch of ROKH’s menswear line in 2024.
PR Consulting has acted as the Global Agency of Record for ROKH since 2017, crafting and executing a tailored global communications strategy to support the brand’s international development. From the outset, PR Consulting played an integral role in shaping the brand’s visibility, supporting events and key moments such as being awarded the LVMH Special Prize in 2018, as well as leading strategic press campaigns around high-impact collaborations with ASICS, Converse, Canada Goose and H&M and spearheading the launch of ROKH’s menswear line in 2024.


Trinny London
Trinny London
Trinny London is one of Europe’s fastest-growing direct-to-consumer brands with its focus now firmly placed on the US Market. PR Consulting was brought on board in 2024 to support the opening of Trinny London’s first owned retail space in North America, in New York’s Soho district. The approach to date has included organic media placements and awards, broadcast for Founder and CEO Trinny Woodall, targeted paid media, affiliate tactics, influencer campaigns, networking groups with other female entrepreneurs and VIP make-up artist partnerships. These efforts are establishing Trinny London as a category leader in both mature beauty and travel-friendly skincare, thanks to its signature stackable products.
Trinny London is one of Europe’s fastest-growing direct-to-consumer brands with its focus now firmly placed on the US Market. PR Consulting was brought on board in 2024 to support the opening of Trinny London’s first owned retail space in North America, in New York’s Soho district. The approach to date has included organic media placements and awards, broadcast for Founder and CEO Trinny Woodall, targeted paid media, affiliate tactics, influencer campaigns, networking groups with other female entrepreneurs and VIP make-up artist partnerships. These efforts are establishing Trinny London as a category leader in both mature beauty and travel-friendly skincare, thanks to its signature stackable products.
Trinny London is one of Europe’s fastest-growing direct-to-consumer brands with its focus now firmly placed on the US Market. PR Consulting was brought on board in 2024 to support the opening of Trinny London’s first owned retail space in North America, in New York’s Soho district. The approach to date has included organic media placements and awards, broadcast for Founder and CEO Trinny Woodall, targeted paid media, affiliate tactics, influencer campaigns, networking groups with other female entrepreneurs and VIP make-up artist partnerships. These efforts are establishing Trinny London as a category leader in both mature beauty and travel-friendly skincare, thanks to its signature stackable products.


Thomas Keller Restaurant Group
Thomas Keller Restaurant Group
Seven-Michelin Star Chef Thomas Keller came to PR Consulting in 2004, when he wanted to open an East Coast iteration of his famed Yountville Restaurant, The French Laundry. He was looking to pair with an agency that had extensive experience in the luxury space, who could translate all of the elements that go into a restaurant into powerful narratives that appeal to the entire cultural ecosystem, outside of solely culinary. The relationship between Thomas Keller Restaurant Group and PR Consulting continues to thrive after 20 years of partnership, with the scope spanning his personal PR, restaurants across the country, and consumer goods business.
Seven-Michelin Star Chef Thomas Keller came to PR Consulting in 2004, when he wanted to open an East Coast iteration of his famed Yountville Restaurant, The French Laundry. He was looking to pair with an agency that had extensive experience in the luxury space, who could translate all of the elements that go into a restaurant into powerful narratives that appeal to the entire cultural ecosystem, outside of solely culinary. The relationship between Thomas Keller Restaurant Group and PR Consulting continues to thrive after 20 years of partnership, with the scope spanning his personal PR, restaurants across the country, and consumer goods business.
Seven-Michelin Star Chef Thomas Keller came to PR Consulting in 2004, when he wanted to open an East Coast iteration of his famed Yountville Restaurant, The French Laundry. He was looking to pair with an agency that had extensive experience in the luxury space, who could translate all of the elements that go into a restaurant into powerful narratives that appeal to the entire cultural ecosystem, outside of solely culinary. The relationship between Thomas Keller Restaurant Group and PR Consulting continues to thrive after 20 years of partnership, with the scope spanning his personal PR, restaurants across the country, and consumer goods business.