PR Consulting - brand imaging and public relations development for the fashion, beauty, and lifestyle industries

<h1>PR Consulting</h1> <p>PR Consulting, based in New York City, specializes in brand imaging and public relations development for the fashion, beauty, and lifestyle industries.  Our strategy includes evaluation of our client’s brand culture from every possible angle - from desired image to actual image, consumer habits to target audience, retail environment to competitor tactics – understanding the brand holistically, and being able to contribute as a business partner.  Striving always to convey a clear and consistent message, PR Consulting has been successful at communicating and achieving premiere publicity in the most coveted media. Our success can be measured not only by our list of clients, but also in the press and recognition our clients receive. </p> </p> <h2>Pierre Rougier </h2> <p><strong>Pierre Rougier</strong> began PR Consulting in November 1997 after 12 years of experience in fashion public relations.  While based in Paris, he worked with such influential designers as Yohji Yamamoto and Martin Margiela.  After moving to New York in 1994, he began working with the Japanese Company, <strong>Onward Kashiyama</strong>, as Director of Communications.   At Onward, he collaborated among other projects, with the designer <strong>Helmut Lang</strong>, and was instrumental in introducing his brand to the American market, specifically the concept and creation of the Flagship Store in Soho. </p> <h2>Sylvie Picquet Damesme</h2> <p> <strong>Sylvie Picquet Damesme</strong> joined PRC as a partner in 1999, after working in Paris as a freelance stylist, then moving to New York to take over the Public Relations of <strong>Yohji Yamamoto</strong> in North America. </p> <h2>Profile</h2> <p>Now 9 years old, <strong>PR Consulting</strong> works with some of the most respected talents in the fashion, beauty and lifestyle industries. The company oversees all Global PR and Image activities including press coverage, image consulting and management, as well as TV coverage, PR events, store openings, new product launches, show organization, guest lists, celebrity dressing and sample trafficking. PR Consulting understands the diverse needs of both its clients and their consumers.</p> <p>We work to maintain the high-end profiles of <strong>Balenciaga</strong> and <strong>Narciso Rodriguez</strong>, yet we also strategized with <strong>Procter & Gamble</strong> for the re-launch of <strong>Vidal Sassoon</strong> to the mass market and on the launch of the Asian iconic brand SK-II to the American super-prestige market.  We are currently working with Procter & Gamble to launch or re-launch many of their recently acquired fine fragrance brands.  Additionally, PRC was hired by <strong>Nike</strong> for a specific PR mission among fashion leaders and influencers and has also been advising young designers <strong>Proenza Schouler</strong> on building their image. PR Consulting’s network extends not only to the key editors and producers at top publications and media, both at home and abroad, but also to the style-makers, celebrities and industry leaders who set the pace of the fashion and beauty world. </p> <p>Over the years, <strong>Pierre Rougier</strong>, <strong>Sylvie Picquet Damesme</strong> and their staff have developed the relationships that place their clients amongst the most sought after and photographed in the fashion, beauty, and style industries.</p> <p><strong>PRConsulting</strong> <br /> Sylvie Picquet & Pierre Rougier<br /> 42 Bond st 6th Floor New York NY 10012<br /> tel 212 228 8181<br /> fax 212 228 87 87</p> <h2>Client list</h2> <p>As of January 2006</p> <h3> Fashion:</h3> <ul> <li><a href="pdf/balenciaga.pdf" target="_blank" class="liens">Balenciaga</a></li> <li><a href="pdf/rodriguez.pdf" target="_blank" class="liens">Narciso Rodriguez</a></li> <li><a href="pdf/shouler.pdf" target="_blank" class="liens">Proenza Schouler</a></li> <li><a href="pdf/hardy.pdf" target="_blank" class="liens">Pierre Hardy</a></li> <li><a href="pdf/vannoten.pdf" target="_blank" class="liens">Dries Van Noten</a></li> <li><a href="pdf/nike.pdf" target="_blank" class="liens">Nike</a></li> <li><a href="pdf/wrangler.pdf" target="_blank" class="liens">Wrangler</a></li> </ul> <h3>Beauty:</h3> <p> <strong>P&G Prestige & Professional</strong>:</p> <ul> <li><a href="pdf/jeanpatou.pdf" target="_blank" class="liens">Jean Patou</a></li> <li><a href="pdf/sk.pdf" target="_blank" class="liens">SK-II</a></li> <li><a href="pdf/baldesarini.pdf" target="_blank" class="liens">Baldessarini</a></li> <li><a href="pdf/dolcegabbana.pdf" target="_blank" class="liens">Dolce & Gabbana</a></li> <li>Rochas</li> <li <a href="pdf/escada.pdf" target="_blank" class="liens">Escada</a></li> <li><a href="pdf/burberry.pdf" target="_blank" class="liens">Burberry Fragrances</a></li> </ul> <h3>Lifestyle:</h3> <p><a href="pdf/swarovski.pdf" target="_blank" class="liens"><strong>Swarovski</strong></a></p> <p><strong> Chef Thomas Keller’s restaurants:</strong></p> <ul> <li>per se (New York)</li> <li>The French Laundry (Yountville, CA)</li> <li>Bouchon (Las Vegas)</li> <li>Bouchon (Yountville)</li> <li>Bouchon Bakery (New York and Yountville)</li> </ul> <p><strong> Morgan Hotel Group:</strong></p> <ul> <li><a href="pdf/mhg.pdf" target="_blank" class="liens">Morgan NY</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Rayalton NY</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Hudson NY</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Delano Miami</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Shou Club Miami</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Mondrian L.A.</a></li> <li><a href="pdf/mhg.pdf" target="_blank" class="liens"> Mondrian Scottsdale</a></li> </ul>